The services

Good marketing starts with understanding the challenge, the market, the customer, and your business, then building the strategic foundations for effective marketing campaigns. 

Health and wellness businesses are my focus – bringing both strategic marketing expertise and genuine industry understanding to every engagement. Every project is tailored to the business in front of me. Here’s how we might work together.

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Strategic marketing consulting

For health and wellness businesses that need clear strategic direction

Aerial photo of a desk with laptop, coffee, glasses and greenery

If your marketing feels active but not delivering the results you expect, you’re at an inflection point and need to get the strategy right before scaling, or you’re looking to launch or reposition a brand – this is where we start.

I work with you to build a clear strategic direction that makes your marketing campaigns work harder.

What this looks like:

  • A structured diagnostic to understand the challenge
  • Strategic recommendations across brand positioning, messaging, offer, and growth priorities
  • Ongoing advisory support to guide implementation
  • Frameworks and tools your team can use beyond the engagement

Engagements typically begin with a 90 day scope and are tailored from there – project-based, extended, or retainer depending on what the business needs.

Pricing is based on scope. 

Focus finder deep dive

Strategic clarity in a single session

Photo of founder Melissa Smith

Sometimes you need to step back before you can move forward. The Focus Finder Deep Dive is a structured 3-hour strategy session designed to give you a clear picture of where your marketing stands – and where to focus to move the needle.

What we cover:

  • A comprehensive analysis of your sales, marketing, and operational systems
  • Identification of the key opportunities and gaps holding your growth back
  • A clear, prioritised roadmap to guide your next steps

This isn’t about solving everything in one session – it’s about getting the clarity you need to make the right moves. For many businesses, it’s the starting point for a longer engagement.

Photo of founder Melissa Smith
Flow chart graphic of the sales funnel process for appointment bookings and better client management

90 day growth engine

A complete, systemised solution for businesses ready to scale

Flow chart graphic of the sales funnel process for appointment bookings and better client management

The 90 Day Growth Engine is a defined consulting package for health and wellness businesses with overstretched teams or disconnected sales and marketing systems. In 90 days, I build a streamlined, connected growth engine your team can manage with confidence.

What we deliver: 

  • A mapped lead journey and streamlined sales and marketing engine
  • Faster lead response through practical AI and automation
  • Systems your team can own and operate after handover

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Why work with Keystone?

Diagnosis before prescription

I diagnose the true challenge or growth constraints before recommending solutions. No assumptions or generic frameworks – just a clear-eyed assessment of the real problem.

Strategic depth, practical output

My work sits upstream of execution – but always lands in clear, actionable direction your team can implement with confidence.

Deep industry knowledge

25+ years of marketing experience, combined with over a decade in health and wellness and qualifications in naturopathy & nutrition – I speak your language.

Let’s talk

Book your free growth strategy call today to explore the right solution for your business goals.