Strategic clarity.
Measurable growth.
Strategic marketing clarity for health and wellness businesses
Making growth simpler
Growing a business is hard enough without marketing that pulls in different directions. I work with health and wellness businesses to build the strategic clarity and foundations that make growth feel simpler, and less like guesswork.
Diagnose what's holding you back
Cut through the noise and identify what’s actually limiting growth – so you focus energy where it counts.
Build the right foundations
Strengthen positioning, messaging, and strategy so your marketing works as a connected, coherent whole.
Grow with confidence
Move forward knowing your strategy is clear, your team is aligned, and your marketing is working toward the right goals.
The right strategy changes everything. Let’s find yours.
Does this sound familiar?
Running a health and wellness business comes with its own complexity – balancing clinical or product expertise with the demands of marketing, managing activity across multiple channels, and trying to drive growth while still delivering for your customers. Your situation is unique, but the challenges you’re navigating are ones I recognise.
Maybe you’re looking for…
Clarity on where to focus for the biggest impact
A strategy that connects your brand, messaging, and marketing into a coherent whole
Confidence you’re building on the right foundations before investing further in execution
If so, you’re in the right place.
I work with businesses to diagnose what’s holding their marketing back and build the strategic foundations to fix it – so you can grow with clarity and focus.
Hi, I’m Melissa Smith
I’m a Strategic Marketing Consultant and Growth Partner with 25+ years of experience – and over 10 years working within the health and wellness industry.
My career began in brand strategy and marketing agencies across Australia and the UK, leading projects for major FMCG brands. Then, I made a deliberate shift to train as a naturopathic nutritional therapist and health coach. I ran my own health and wellness business for five years, then spent seven years as the marketing lead for a growing healthcare business, where I led a full rebrand and repositioning, built the marketing strategy from the ground up, and helped drive sustained business growth. Across that journey, I’ve worked with businesses at every stage – from building strategy from scratch, to repositioning in a shifting market, to accelerating growth that’s plateaued.
This means I understand the science, the clinical language, and the commercial realities of health and wellness businesses. When your team talks about ingredients, health claims, or evidence-based practice, I don’t need it translated.
My approach is diagnostic-first. I’ll help you identify what’s really holding your growth back and build a clear strategic direction so you can move forward with confidence.
Let’s connect to explore what’s possible for your business.
Here’s how we work together
Step 1: Book a free consultation
Schedule a 30-minute call to share your goals and challenges. This is your chance to outline what success looks like for your business.
Step 2: Get your personalised growth plan
After our call, you’ll receive a complimentary one-page plan outlining how I’d approach your biggest challenges and where I’d focus to move the needle.
Step 3: Drive results with expert support
If it feels like the right fit, we work together – building strategic clarity, solving the real problems, and creating foundations for growth that lasts.
Beyond the Buzz: How Service Businesses Can Actually Use AI
Discover what really works with AI in service businesses, with lessons from real-world healthcare experience.
Founder feedback
“Melbourne Functional Medicine would simply not be what it is today without Melissa. There was never a problem I couldn’t pass to her and know that she’d come back having learned how to solve it. Her strategic mind ultimately shaped and informed our marketing direction – she really understands what marketing is.”
“Partnering with Melissa has been one of the best investments for my business. Over the years, her strategies and ongoing support have been key to my success. She’s my go-to expert whenever I need strategic marketing or sales guidance, or when overseeing any brand and marketing initiatives. Melissa consistently delivers results and ensures everything we implement aligns with our vision.”
Let’s move your business forward
Book a call
You’re ready to grow – and you want to get it right. With the right strategic support, you can cut through the noise, focus on what matters, and build foundations for growth that lasts.
Book your free growth strategy call today, and let’s explore the opportunities ahead for your business.